Gary Hustwit’s Objectified and Helvetica

With a simple look around the world we live in, we are filled with objects that all have a certain aesthetic appeal we may or may not give much thought to, let alone a simple bat of our eyes toward objects that were carefully designed by someone who made not only the object itself, but engineered how it will affect us, the consumers, in our everyday life. The objects may not only serve its function, but may also serve as form, which also, only to the awared eye, may ultimately transform how we live and gain awareness and new perspectives in our every-day life. The movie, Objectified, tells amazingly, by Gary Hustwit, how all this happens and how it affects us all, even if we may not be aware of it. I’m super excited about about the upcoming documentary! Check out the Objectified movie trailer below, then scroll down to see a trailer from the same creator who explored the breadth and width of how a single typeface, Helvetica, transformed how we see graphic design and its influences in our culture.

Objectified Trailer